The Dating Game of the Business World: Recruitment in Leeds

WorkWell on July 16, 2024

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  • The dating game of the business world: Recruitment

    Recruitment is crucial for any business. Without the right workforce a business would limp along and eventually grind to a halt. With the right employees behind a brand, firms can thrive, develop and prosper. It’s a bit like the dating game of the business world, get it wrong and you’re left frayed and frustrated, get it right and you’re buzzing, buoyant and excited about the future.

    Though hiring the right people isn’t easy and takes time, money and effort. If you’re an employer wrestling with the often precarious world of recruitment, you may find the following advice useful to help iron out recruitment problems and generate employment success.

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The Impact of Branding in Business – Colours and Symbols

WorkWell on July 16, 2024

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Branding is a word commonly referred to by advertisers and marketeers, but what does it actually mean?

Well, quite a lot as it turns out. As a business your brand is your most powerful tool, it’s your identity, a representation of who you are and how you connect with your customers. Branding in Business goes way beyond just a logo, it’s your business culture and something which is reflected across all touchpoints – how you communicate with your customers, how you speak online and even the colours and symbols you use in your brand architecture – your logo.

The use of colour and design are a crucial part of creating an effective and cohesive brand identity. It allows you to showcase meaning and message without the use of words and once established it can also offer instantaneous recognition for your customers, with the potential for driving brand loyalty.

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Creating a brand within a budget: professional doesn’t always mean expensive

WorkWell on July 16, 2024

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If you’re a small business, a freelancer, or any type of business on a tight budget, the terms ‘brand marketing’ and ‘brand building’ might fill you with fear that they will cost you the earth. Consequently, you’re reluctant to go full steam ahead with a brand development venture. The good news is that branding might not be as expensive as you might think.

From exploiting the unique branding capabilities of social media platforms, many of which are free, to using videos as marketing tools, which are an incredibly low budget way to effectively build brand awareness, there is a number of ways businesses on a tight monetary leash, can create a brand designed to do what a brand should do – make an impression, stand out and ultimately sell.

In the last blog we looked at the importance of branding, the impact that style and colours can have on consumer choice and how branding is much more than just a logo.

In this post I’m going to demonstrate how creating your brand doesn’t have to cost the earth.

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One Voice: Consistency of your Branding online

WorkWell on July 16, 2024

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In this series of blog posts, we have discovered ​the impact of branding​, and ​how to create your brand on a budget​, now we turn our attention to the importance of brand consistency online. By now we have begun to understand more about the importance of brand and how identity is much more than just your business logo. This is especially relevant as we start to think about online brand presence and how this can enhance your brand reputation.

As you start to create your online campaigns, social media activity, content for your website and blogs this exposes you to a massive online audience. You are beginning to build and develop multi­channel content and your customers are with you at every stage of that online journey. So getting this right is absolutely crucial not only to your online success, but your business as a whole.

Brand consistency is everything. Like I’ve said numerous times, it’s looking beyond the logo and delivering a consistently positive experience of your business to all of your audiences through a consistent ​look, feel and ​tone​. Remember, your brand is like telling a story. It needs to be compelling and tell your customers who you are, what you do and informing them about what they can expect from your products and services. So making sure this storytelling is consistent at every stage, across every channel is vital when it comes to branding online.

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5 Ways To Keep Face to Face Meetings Productive On A Hot Summer Day

WorkWell on July 16, 2024

Five_ways_to_keep_your_meeting_productive_on_a_hot_summers_day_.jpgWith the sun shining brightly in a cloudless blue sky, there is nothing quite like a hot summer’s day to boost happiness and make us feel on top of the world.

Whilst we all love the hot weather, we have to admit when we’re huddled in an office or meeting space all day, hot weather can be energy-zapping and draining. Fortunately, there are certain steps we can take to eradicate the counter-productivity of working when it’s hot outside, prepare business meeting rooms for the hot weather, and to keep meetings productive.

Here are our top tips on staying productive in meetings during hot weather…

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